The British Laryngological Association (BLA) is a membership society that aims to advance laryngology for the public’s benefit through research, education and training. The BLA promotes all medical, surgical and rehabilitative aspects of laryngology and holds meetings at which those interested in laryngology are able to meet, discuss clinical practice and present clinical and basic scientific research.
In March 2020 all educational training and events were cancelled or put on hold due to the COVID-19 pandemic. The BLA needed a resource to inform, educate and connect their membership and wider professional community through this challenging time.
Heather’s Media Hub moved quickly to find a solution that would reach BLA’s audience effectively, to disseminate urgent information and bridge the trainee gap. BLA Connections: A Clear Voice podcast was launched.
I designed, developed and created a podcast series with the then-BLA Trainee representative Natalie Watson. Heather’s Media Hub produced and directed the podcast series of 6 episodes released weekly covering COVID-19 and Laryngology. Using the BLA website, social media channels, and the new BLA Connections app and ensuring press coverage in professional newsletters and titles, a marketing campaign was created to promote the podcast successfully.
- The audience received the podcast well and it’s now entering 5th series in 2023.
- The podcast is listened to in 76 countries.
- Over 8000 downloads
- Charted in 25 podcast charts
- The podcast is an excellent addition to the association’s free resources. It’s a key factor in fulfilling the BLA’s aims to advance laryngology through research, education and training for the benefit of the public.